THE STUDIO
Tobias Ferguson Design Studio creates interiors, brand activations, and immersive pop-up experiences shaped by concept, atmosphere, and storytelling.
Working across commercial and cultural spaces, the studio develops ideas from the earliest stages, translating them into environments people can physically experience and connect with. The studio does not follow a fixed visual style; instead, each project begins with concept as the foundation, with every project approached as its own world and each creative decision guided by narrative, identity, and experience.
THE FOUNDER
I believe the strongest spaces and campaigns begin with a clear concept. Whether designing an interior, a pop-up experience, or a brand activation, every project starts with an idea and is shaped into something people can step inside, connect with, and remember.
Founded by Interior Designer and Creative Director Tobias Ferguson, the studio works across interior design, experiential marketing, and creative production, developing immersive environments for brands, cultural spaces, and creative projects.
Creativity and concept sit at the centre of the process, translating ideas into physical experiences that feel visually engaging, atmospheric, and memorable.
OUR SERVICE PACKAGES
Enquiries
All projects are developed in response to the specific needs of each client, space, and concept. Services can be commissioned individually or combined across larger projects.
WORLD BUILDING PACKAGE
A concept-led development package for interiors, brand activations, and creative projects. The studio works collaboratively to shape the creative direction, identity, and narrative of a project, helping transform early ideas into clear and cohesive experiences.
Project DNA
Consultation
Brief Development
Creative Direction
Expanded Scope
Brand Strategy
Brand Positioning
Place Naming
Place Narrative
Working Across
Retail
Hospitality
Arts & Culture
Fashion Houses
Exhibition Design
Brand Activations
Public Installations
REALISATION PACKAGE
A comprehensive interior design package taking projects from concept development through to fully realised spatial proposals. The studio combines interiors, branding, and atmosphere to create cohesive physical experiences across commercial and cultural spaces.
Project DNA
Interior Architecture & Design
Spatial Planning
UK Building Regulations
Expanded Scope
Material & Finish Selection
FF&E Specification
Brand Identity Integration
Signage & Wayfinding
Lighting & Atmosphere Direction
Marketing & Campaign Concepts
BRAND EXPERIENCE PACKAGE
A concept-led package for immersive pop-ups, experiential campaigns, and brand activations. The studio works from initial creative direction through to implementation, developing physical experiences that connect brands with people through atmosphere, interaction, and cultural relevance.
Project DNA
Creative Direction
Experiential Campaign Concepts
Pop-Up & Activation Design
Spatial & Environmental Design
Expanded Scope
Brand Storytelling
Social Media Moments & Content Direction
Retail & Public Space Activations
Signage & Environmental Graphics
Production Coordination
Contractor Liaison & Installation